Ian Bogost was on the Colbert Report, if you didn't see it, you can tell because his Facebook portrait says so. Bogost has long been using gameplay for dry satire, the variety best tasted with a spot of mustard on a cool day, but his latest work takes it to another level of meta-referentiality. It's a social game criticizing social games. To that effect, I'm going to meta-referentially explain my choice for a title for this review of this meta-referential social game about social games: it's a play on a typical phrase that adolescents use to summarize their eager capitulation with human sexuality which at once juxtaposes a very complex, nuanced and deeply social interaction with the most basic, one-dimension interaction of clicking; this summarizes how complex decisions have been reduced to context-senstive clicks, the whole becomes a mere unit, or perhaps, a unit operation. There's also this bestiality thing in there if you have enough neighbors to unlock it.
By the way, Leigh did a good interview on this.
Cow Clicker has you clicking on a cow once every six hours, because that's the statistically optimal retention periodicity according to a wealth of data I'm assuming exists in a proprietary DB somewhere in Mountain View. If you want to rack up clicks faster, you have to pay Mooney, you're given enough to start that you can try out the feature, get your beak wet, then you can buy the right to click more, although Facebook Credits are not yet supported.
You can also customize your cow.
Hey, look, all the people on my "social graph" who play this game are other game designers. That means I'm cool. Please think I'm cool.